Creative Energy
Once the product branding strategy and project definition are in place, the creative energy of Advanta kicks into high gear. Visual concepts that capture both the intent of the branding exercise and the imagination are explored. Mechanical layouts that best optimize the features of the product are created in sketch form and in 3D CAD.

Creative flair with careful attention to production realities underlie the concepts developed at Advanta. Maximizing the potential of a product from functional, aesthetic and manufacturing points of view are the key issues focused on.

User Experience
Maximizing the user experience is essential. Size and placement of controls, buttons, entry points ergonomic sizing of components are all considered.

Production Volumes
Anticipated production volumes are a key factor in selecting a manufacturing process, which in turn greatly influences the possible shapes of the final design. Advanta considers all of the possibilities on your behalf.

Styling
Aesthetics are approached from the point of view of creating a visual for the product that best suits the environment and target user group, and maximizes your marketplace success.

Quick Models
Getting into 3 dimensions early greatly aids the development process. At Advanta, we use 3D CAD models for visualization and physical models made from foam, clay, or plastic for ergonomic testing and form development.