This story begins in the premises of Veralex, a company specializing in the manufacture of windshields for the leisure boating industry. Sitting behind his glass desk, Simon Dubé, plant manager, harbors the desire to see renowned clients from the naval industry flocking to his door. However, for some time now, these clients seem more interested in fierce competition to obtain ever lower prices than in considering Veralex as an innovation partner. Simon envisions a future where their clientele would rather regard them as indispensable.

In a market where most assembly methods are already patented, Simon Dubé realizes the necessity of finding an innovative niche to stand out from the competition. The goal is to develop something new and introduce "frameless" concepts into the boat construction industry.

The company turns to Advanta Design to benefit from the technical and creative resources necessary to materialize its innovative ideas.

Collaboration with Advanta Design has led to the development of innovative products, including "frameless" glasses, as well as the optimization of associated manufacturing procedures.

This advancement has positioned Veralex as a pioneer, attracting a new clientele that now perceives the company not only as a simple manufacturer but also as a partner in continuous development.

Given the seasonal design needs of this market, Advanta offers a program to Veralex providing design services according to their needs, with a minimum commitment ensuring flexibility and immediate assistance. We can anticipate when they will need our services on an annual basis, allowing us to plan our resources accordingly. This approach provides Veralex with access to a strong development team without the constraints associated with building an internal team.

Every year, Veralex's team returns to explore new windshield designs. Our internal team is now familiar with their manufacturing processes, equipment, and we have built relationships with their personnel. This collaboration has enabled us to develop expertise that translates into better design quality and shorter development times. Every year, Advanta designs five to ten new windshields, which Veralex launches on the market.