BRUCE
RENTON
BUSINESS DEVELOPMENT + WEST COAST
AT ADVANTA SINCE 2010
AT ADVANTA SINCE 2010
Bruce Renton is our sales dynamo, constantly searching for new markets and new possibilities.
A technical person himself, Bruce has a science degree, specializing in geophysics. With this training he has worked on ships running magnetometers in the ocean, has hiked through mosquito-invested tundra using geophysical instrumentation, and toiled over a lab bench extracting usable data. Bruce also worked for a time at a company making industrial instruments. In all of this, in the world of instrumentation products he as seen the good, the bad, and the ugly.
With his hands-on experience, Bruce has come to love good industrial design, and in particular what Advanta brings to the market. Using products while miles from civilization tends to make one acquire a keen sense for the reliable ones with good features.
"There is nothing like being on the working end of sub-optimal product to make one a fan of well thought-out ones!"
Since 2010 Bruce has been refining and delivering our sales message to spearhead the initial portion of our outgoing sales efforts.
Hundreds of times Bruce has sent out the message that Advanta is open for new business and in doing so has created dozens of new opportunities.
Bruce is a great people person. He loves the outdoors and being of service. His kind, thoughtful, professional, diligent, and determined manor have been a huge asset to us. In fact you may have gotten to this very website through his efforts. Thanks Bruce!