FRANÇOIS LESSARD

François has a rich background in the manufacturing industry, having spent considerable time at Creaform 3D, primarily focusing on developing casings for 3D measurement technology devices. In 2019, he made a deliberate shift to join Advanta, seeking to work in a studio environment and challenge himself beyond his comfort zone.

A well-rounded designer, François thrives in collaborative settings. He believes that seemingly offbeat ideas and seemingly simple questions often hide ingenious solutions, a principle demonstrated by his results.

An enthusiast of outdoor sports, active transportation, and a pragmatic environmentalist, François is committed to creating and advancing more sustainable products as his contribution to society.

"My best ideas aren't solely mine but rather those I've adeptly tailored to fit project needs and realities"

Over the years, his endeavors to address paradigms, refine his sense of style, and innovate while crafting sought-after ergonomic products have earned him numerous accolades, including the prestigious RedDot Best of the Best and IDSA awards, among others.

François revels in refining details, striving to achieve the perfect balance between aesthetics and function. More inclined towards analytical thinking than impulsiveness, he sees design as a process of patient exchange, attentive listening, thorough comprehension, and careful analysis of needs. What do we truly require, and why?