GUILLAUME ALARIE

Guillaume, a member of our management team at the Designer Center in Quebec, brings vast experience across a multitude of projects spanning diverse market sectors and industries. With a comprehensive background covering all facets of product development, from project inception to conceptualization, mechanical design, and production coordination, he not only contributes diverse experiences but also cultivates a culture of organization and ambition within the team. Guillaume's deep commitment to organization and visionary approach to continuous improvement have driven him to create and enhance our framework for product design and development, now seamlessly integrated into all Advanta projects.

Guillaume's inventive thinking and sharp wit prove invaluable when tackling conceptual hurdles, whether in product design, graphic design, continuous process improvement at Advanta, or even ventures like board game creation. He consistently paves the path toward practical and effective solutions. He's certainly a creative "Wonder Kid" (for those familiar with the Ted Lasso reference).

With his acute focus on project intricacies and his lighthearted sense of humor, Guillaume infuses the office atmosphere with both mirth and efficiency.

One of Guillaume's notable strengths lies in developing products that cater to all phases of their lifecycle. He emphasizes that the impact of product design on profitability extends beyond the point of sale. 

"A well-designed product should not only look and feel good but should also be easy to use and manufactured with ease"

Considerations such as serviceability, upgrade paths, and future modularity are meticulously integrated into the design process under Guillaume's guidance.

"Let's design a product that the client's assembly personnel find enjoyable to work with throughout their eight-hour shifts. By prioritizing an assembly-oriented design that considers all users, we can save both time and money."

For any new project, reaching out to Guillaume will swiftly reveal the essence of our ethos, sparking your interest to embark on the adventure alongside him and our team.